5 Success Stories That Will Make You Reconsider SMS Marketing

5 Success Stories That Will Make You Reconsider SMS Marketing

These days, modern marketing involves looking into a range of communication channels, such as social media, search ads, email, websites, and more. However, many brands and businesses miss out on one of the most important channels they can consider for growth—SMS marketing.   

Think about it. Communicating through text messages is far easier, feels more personalized, and is more accessible to mobile consumers—both smartphone and non-smartphone users—since it’s a passively active channel. In comparison with social media ads, search ads, email, and website, your audience would need to be actively using these channels to get your message. 

SMS marketing has been around for some time now, so there’s the inclination to think it’s outdated. But people carry their phones in their pockets every day. One buzz and most mobile users immediately take it out of their pockets to check the message. Whether or not a person’s phone is internet-enabled, these devices are capable of receiving SMS messages. So, why not capitalize on it? 

Mobile marketing is an excellent way to break through the noise and draws in your target audience’s attention quickly. Thought email brought it good ROI? Think again. Statistics show that SMS marketing campaigns perform up to 7x better than email marketing campaigns. 

Still on the fence about it? Don’t fret.

We’ve gathered a few SMS marketing success stories that will inspire you to reconsider the benefits this channel can bring for your business. Hopefully, this infographic will open your eyes to how text message marketing can drive your target audience to engage and convert.

5 Success Stories That Will Make You Reconsider SMS Marketing-Infographic

The Proof is in the Pudding with SMS Marketing 

Seattle Sun Tan 

Seattle Sun Tan used SMS marketing to notify customers of offers and discounts. The amazing thing about their success is the fact that they didn’t have a database of customers’ mobile numbers before trying out a text marketing service. This means they built their database from zero to thousands.

They promoted their text campaign in-store, to their pre-existing email database, on their website, and other online and traditional channels. Not long after, they were able to grow their SMS subscribers to exactly 4,774 in 30 days. Their initial SMS campaign offered new text subscribers $20 off their next purchase, and it saw a redemption rate of 57% and generated about $196,100 in sales. What’s more impressive is customers who claimed the SMS offer also spent $500 more than those who didn’t receive the text offers. 

Offers, discounts, coupons, and other gift campaigns that attract impressive redemption rates are some of the best uses of text marketing. The direct and immediate channel assures that even your time-sensitive messages will reach your customers and most get read as soon as they receive it. 

Eu Natural 

Eu Natural, a herbal supplement brand, text-enabled their business to draw in additional sales, retain customers after their initial purchase, and offer exclusive promos. Their initial campaign involved encouraging customers to text in an exclusive customer keyword to redeem a free bottle with their purchase. This free bottle promotion that ran for months increased their customer base, as a large portion of them came back for more. 

They also used SMS marketing for time-sensitive alerts, such as their Black Friday campaign, which registered a 563% ROI. SMS marketing has also helped Eu Natural to create their exclusive inner circle community, where VIP and loyal customers get to access special messages, be the first to find out about new products, and get special discounts and freebies. 

Text marketing is a quick and easy way to make sure that your time-sensitive promos and messages get read immediately, which is great for time-sensitive announcements that you’d like your audience to act on fast, such as product launches, limited-time promos, sales offers, coupons, and more. 

4theCultr

4theCultr is a relatively new superstore that helps bridge the gap between consumers and black-owned businesses. They used text marketing to connect with customers and provide the best experience possible, as it’s one of the brand’s primary missions. 

They aim to make a positive impression from the first point of contact, which is when someone opt-ins to their SMS marketing. One of the ways to generate subscribers is through checkout, and it proves effective since 86% of their customers that have subscribed to their text marketing did so at checkout. 

Moreover, they send abandoned cart notifications within 30 minutes of leaving their cart along with an acknowledgement of their current situation (i.e., difficult times brought by the pandemic). This first automation step pulls in an 18% CTR with a conversion rate of 100%. Using a psychological touch-point and abandonment reminders through SMS, customers end up pushing through with their order. 

SMS marketing helps you realize the importance of communication from the moment they opt-in to post-purchase care. Being understanding of their situation and keeping them in the loop at every stage of their customer journey builds trust, which can be better achieved with a personal channel like SMS. 

Dreamland Baby 

Dreamland Baby was founded by a mother of four, who aimed to help other parents (and babies) out there get a more restful sleep with a weighted blanket. They used social media to drive traffic, but not a lot of visitors made it to checkout, so they used text marketing to encourage customers to check out their cart. 

When Dreamland Baby started using text marketing and sent out its first SMS marketing campaign, their ROI was an astonishing 2000%, with their first month’s sales climbing up to 300%. Tara Williams, their founder, said the boost in numbers was possible due to customers being exposed to promotions from different channels, with text messaging as the final call-to-action personal approach that helps seal the deal. 

Since 94% of Dreamland Baby’s audience is on mobile, SMS marketing made it easier and convenient to reach them instantly compared to email campaigns. With text messaging, customers get to see a personalized message along with a discount code immediately. 

Through the support of SMS campaigns, you can re-engage customers when they stop opening emails or visiting your website. A simple follow up on text reminding your text subscribers to check your email for an exclusive offer can increase your email open rates. 

Yesterday’s Books 

Yesterday’s Books is the largest independent bookshop in California and has been around for decades. Instead of setting up an e-commerce store, they opted to have their landline number text-enabled to manage customer orders. 

The bookstore started using SMS marketing to continue its operations during the pandemic in 2020. Initially, the store owner set up an online form where customers could place their book request. However, problems like customers missing the response and lags between the follow-up and customer’s response with the approach kept happening. Since their customers had known their landline for 40 years, they had it text-enabled. 

This allowed the owner to follow up with book requests by SMS. The primary upside to shifting to text was the speed of response. Around 90% of their customers appreciated their text messaging. The convenience and speed of text make it easy to manage orders and minimizes the back-and-forth with customers. 

The fast and direct nature of text messaging makes it a fantastic channel for delivering excellent customer service. You can even use SMS bots to address basic questions while directing complex and sensitive inquiries to your trained support team. 

Ready to Reconsider SMS Marketing? 

SMS marketing success stories, especially during recent times, prove that this channel is here to stay and it remains just as effective and efficient for boosting sales, improving the customer experience, and driving growth in support with other marketing channels. This indispensable medium’s targeted communication lets you have a 1-on-1 conversation with your customers like no other.

If you’re considering incorporating SMS into your marketing strategy, Semaphore can help you extend your reach without the complicated setup. For smart SMS marketing solutions, contact the SMS experts at Semaphore.

Alex built Semaphore’s tech backbone and keeps it running smoothly. In his spare time, he grows hydroponic tomatoes and plays video games. Connect with Alex on LinkedIn. Click here.

Unlocking the Power of SMS Marketing

Unlocking the Power of SMS Marketing (Banner)

Messaging apps have become so popular that it’s not uncommon for people to have more than one of them on their phone. Given the ubiquity of these apps, you may think that SMS (short message service), more commonly known as text messages, is a thing of the past. But don’t jump to conclusions too soon.

The truth is, SMS is still very much alive. Unlike online messaging apps, there is no need to download anything to be able to send or receive text messages on the phone. Even without an internet connection, it’s possible to use regular text messaging service to reach out to people.

It’s no wonder that SMS has been gaining traction in the marketing world, with more and more companies using it to generate sales and grow their business. Just take a look at how the adoption rates of SMS marketing are growing:

  • In 2018, the market size of SMS marketing in the United States was valued at $3.5 billion (the compound annual growth rate of SMS marketing is estimated at 20.3% from 2019 to 2025).
  • Forecasts for 2023 estimate that there will be 3.5 trillion SMS business messages sent during this period, compared with 2.5 trillion business SMSs sent in 2019.

From these figures alone, it’s quite easy to see that people are recognizing the power of SMS marketing to rise alongside, or even outperform, other marketing channels. In line with this trend, here’s an infographic to help you realize the value of SMS marketing and learn how to effectively incorporate it into your growth strategies.

Unlocking the Power of SMS Marketing (Infographic)

Getting to Know SMS Marketing 

How long ago did you last check your phone? Probably just a few minutes earlier, and chances are, as soon as you’re done reading this, the next thing you’ll do is to reach out for your phone and see if a new message has come in.

Similarly, your prospects and customers are in the habit of checking their phone often. In fact, a study that surveyed Americans found that, on average, 10% check their phones more than 20 times an hour.

With phones becoming more and more indispensable for a lot of people, text messaging can open a line of communication with customers. And when it comes to sending business messages to consumers, SMS marketing has the potential to be one of the most effective communication channels. 

What Makes SMS Marketing Good for Your Business?

1. SMS marketing yields positive results for your campaigns.

We cannot overemphasize how people are becoming more and more attached to their phone, which makes SMS marketing ideal not only for driving engagement, but also for increasing sales.

Text messages get opened and read almost immediately after they’re sent, which is incredible compared to their email counterparts. People read 98% of all SMS messages, but only 20% of emails. Likewise, people may choose not to answer your sales calls, and there’s nothing you can do about it.

On the contrary, mobile messaging lets you get instant feedback from customers as they reply to your message with a given keyword or click the link to a landing page on your website.

And if your offers are attractive enough for customers, they’re also highly likely to drive purchases. Altogether, these things make SMS marketing a profitable investment for your business.

2. SMS marketing answers consumers’ want for personalization.

At some point, consumers may feel overwhelmed with all the information, content, or marketing messages that they receive, especially those that aren’t relevant to them.

Since SMS marketing enables you to reach customers directly on their mobile device, it feels like there’s a more personal touch to it. Of course, it’s also a must to customize your message based on what you know about them, including the links they’ve clicked, where they’re located, their past purchases, and any other preferences they’ve made clear.

3. SMS marketing ensures fast delivery of messages.

SMS marketing campaigns are pretty straightforward. After creating your message and choosing your contacts, your message gets pushed through an SMS gateway and delivered to customers straight on their mobile device. What this means is that in a matter of minutes, you’ll have spread the word about your brand, product, or service to your target audience.

You can send any of the following messages to people in your contact list:

  • Campaign messages—These are text messages that you send in bulk to as many people as possible. They are promotional in nature, so anything under sales, events, or marketing news will fall under this category.
  • Transactional messages—These are one-to-one messages that you send to subscribers when they complete a specific action. For example, when users place an order through your app, you can send them an order confirmation or status on their phone.

Tips for Effective SMS Marketing

Grow your database of contacts

There are multiple ways to do this: have your recipients text-in to a dedicated virtual number, sign up on your website or online store, or provide their contact number when they visit you in-store. Whichever strategy you use, make sure to always give customers a way to opt-in to or opt-out of your SMS campaigns.

Always include your company’s name in text messages

The messages you send out will typically show a number code or short code assigned to your business. Unless you specify your company name within your text, there could be no way for your recipients to know who the sender is. This may prevent your campaigns from getting the mileage you want.

Track your campaigns

The platform that SMS marketing service providers use allows you to track how many of your messages have been received, who’s clicking your links, what links they clicked, response rates, and so on. You can use these insights to determine if your messages are effective or if your campaigns are performing up to par, so you can plan for further improvements.

Take Advantage of SMS Marketing Today!

SMS marketing may be an underrated strategy, but it works great for many businesses that want to communicate with customers in a fast, easy, convenient, and personal manner. If you haven’t done so, don’t you think it’s time that you take advantage of SMS marketing?

 

Learn more about SMS marketing from Semaphore. We offer the most effective solutions in SMS marketing to help your overall business goals!

Alex built Semaphore’s tech backbone and keeps it running smoothly. In his spare time, he grows hydroponic tomatoes and plays video games. Connect with Alex on LinkedIn. Click here.