Messaging apps have become so popular that it’s not uncommon for people to have more than one of them on their phone. Given the ubiquity of these apps, you may think that SMS (short message service), more commonly known as text messages, is a thing of the past. But don’t jump to conclusions too soon.
The truth is, SMS is still very much alive. Unlike online messaging apps, there is no need to download anything to be able to send or receive text messages on the phone. Even without an internet connection, it’s possible to use regular text messaging service to reach out to people.
It’s no wonder that SMS has been gaining traction in the marketing world, with more and more companies using it to generate sales and grow their business. Just take a look at how the adoption rates of SMS marketing are growing:
- In 2018, the market size of SMS marketing in the United States was valued at $3.5 billion (the compound annual growth rate of SMS marketing is estimated at 20.3% from 2019 to 2025).
- Forecasts for 2023 estimate that there will be 3.5 trillion SMS business messages sent during this period, compared with 2.5 trillion business SMSs sent in 2019.
From these figures alone, it’s quite easy to see that people are recognizing the power of SMS marketing to rise alongside, or even outperform, other marketing channels. In line with this trend, here’s an infographic to help you realize the value of SMS marketing and learn how to effectively incorporate it into your growth strategies.
Getting to Know SMS Marketing
How long ago did you last check your phone? Probably just a few minutes earlier, and chances are, as soon as you’re done reading this, the next thing you’ll do is to reach out for your phone and see if a new message has come in.
Similarly, your prospects and customers are in the habit of checking their phone often. In fact, a study that surveyed Americans found that, on average, 10% check their phones more than 20 times an hour.
With phones becoming more and more indispensable for a lot of people, text messaging can open a line of communication with customers. And when it comes to sending business messages to consumers, SMS marketing has the potential to be one of the most effective communication channels.
What Makes SMS Marketing Good for Your Business?
1. SMS marketing yields positive results for your campaigns.
We cannot overemphasize how people are becoming more and more attached to their phone, which makes SMS marketing ideal not only for driving engagement, but also for increasing sales.
Text messages get opened and read almost immediately after they’re sent, which is incredible compared to their email counterparts. People read 98% of all SMS messages, but only 20% of emails. Likewise, people may choose not to answer your sales calls, and there’s nothing you can do about it.
On the contrary, mobile messaging lets you get instant feedback from customers as they reply to your message with a given keyword or click the link to a landing page on your website.
And if your offers are attractive enough for customers, they’re also highly likely to drive purchases. Altogether, these things make SMS marketing a profitable investment for your business.
2. SMS marketing answers consumers’ desire for personalization.
At some point, consumers may feel overwhelmed with all the information, content, or marketing messages that they receive, especially those that aren’t relevant to them.
Since SMS marketing enables you to reach customers directly on their mobile device, it feels like there’s a more personal touch to it. Of course, it’s also a must to customize your message based on what you know about them, including the links they’ve clicked, where they’re located, their past purchases, and any other preferences they’ve made clear.
3. SMS marketing ensures fast delivery of messages.
SMS marketing campaigns are pretty straightforward. After creating your message and choosing your contacts, your message gets pushed through an SMS gateway and delivered to customers straight on their mobile device. What this means is that in a matter of minutes, you’ll have spread the word about your brand, product, or service to your target audience.
You can send any of the following messages to people in your contact list:
- Campaign messages—These are text messages that you send in bulk to as many people as possible. They are promotional in nature, so anything under sales, events, or marketing news will fall under this category.
- Transactional messages—These are one-to-one messages that you send to subscribers when they complete a specific action. For example, when users place an order through your app, you can send them an order confirmation or status on their phone.
Tips for Effective SMS Marketing
Grow your database of contacts
There are multiple ways to do this: have your recipients text-in to a dedicated virtual number, sign up on your website or online store, or provide their contact number when they visit you in-store. Whichever strategy you use, make sure to always give customers a way to opt-in to or opt-out of your SMS campaigns.
Always include your company’s name in text messages
The messages you send out will typically show a number code or short code assigned to your business. Unless you specify your company name within your text, there could be no way for your recipients to know who the sender is. This may prevent your campaigns from getting the mileage you want.
Track your campaigns
The platform that SMS marketing service providers use allows you to track how many of your messages have been received, who’s clicking your links, what links they clicked, response rates, and so on. You can use these insights to determine if your messages are effective or if your campaigns are performing up to par, so you can plan for further improvements.
Take Advantage of SMS Marketing Today!
SMS marketing may be an underrated strategy, but it works great for many businesses that want to communicate with customers in a fast, easy, convenient, and personal manner. If you haven’t done so, don’t you think it’s time that you take advantage of SMS marketing?
Learn more about SMS marketing from Semaphore. We offer the most effective solutions in SMS marketing to help your overall business goals!