SMS marketing has come a long way since its original debut back in 1992. As technology continues to evolve each day, so do the marketing methods and trends aimed around these platforms.
Today, several brands are continuously improving their strategies by using SMS to become more approachable with their customers. This has opened new lines of communication for businesses-to-consumer (B2C) brands by introducing customer support and transactional messaging. Additionally, it is another convenient way for consumers to reach out to a brand regarding their concerns and feedback.
SMS marketing is one of the most effective ways to engage with consumers and other important clients. This is because it offers a personalized touch towards interactions that can make consumers feel more cared for and prioritized over others. As a result, this can gradually boost the loyalty and revenue of a business over time.
Many known key trends in today’s modern age offer numerous possibilities and opportunities for businesses to reach their target market. These include the use of tech messaging, chatbots, personalized messaging, and many more. However, using these methods to start an SMS campaign can also come with many challenges when businesses do not know how to maintain them properly.
For many, this can cause losses and give businesses a bad reputation. This is why it is essential to know what kind of SMS campaigns work best for a business’s target market to generate revenue throughout the following years.
Revenue-Generating SMS Campaigns
Nowadays, it is pretty challenging to find a person who doesn’t own a mobile phone. Many people prefer an innovative and speedy solution for all their needs, whenever they may need it. Business owners and marketers can take advantage of this fact by developing SMS campaign strategies that will help them generate more sales.
Exclusive SMS offers and discounts
Statistically, around 92% of shoppers use discount codes and coupons at least once each year. Others may also be actively hunting for new bargains and exclusive deals.
Offering exclusive deals to subscribed members gives customers more incentive to sign up for SMS updates. This can help businesses grow both their revenue and the number of customers they serve.
Creating promos for competitions is more than likely to attract several customers for a chance to win grand prizes. These programs can run for any duration the company sees fit. Additionally, a business can partner with another company to make exclusive goods as prizes that customers want to compete for.
This kind of SMS campaign can create a sense of urgency among customers, making them more likely to participate for a chance to win.
Business owners can take the initiative and notify their list of customers for upcoming sales in select areas. Showing a glimpse of what products go on sale can also help their consumers get a better idea of where they can get significant discounts.
New and featured product listings
Notifying customers regarding new products and services can help businesses sell new items faster and create awareness. These listings can include a quick brief of the items and how they can use them to generate interest and demand.
Not all SMS campaigns need to relay messages regarding product information and sales. Companies can take advantage of memorable holidays and occasions to send greetings to their customers. This will allow brands to appear more friendly while engaging with their target market.
Loyalty programs can offer several incentives for customers to continue shopping with a brand. Once a customer signs up, they can be welcomed by a text message which confirms their contact details. Once a company saves this information, they can add the customer to the contacts that will receive exclusive offers and discounts through SMS messages.
Running surveys is one of the best ways to find out how customers feel about a particular brand or company. Businesses can use the information they gather and find their brand’s strong and weak points to improve their marketing strategies and approaches.
When it comes to SMS campaigns, creating short and simple questions will make more people want to answer surveys. Additionally, businesses may also reward points and small discounts for answering these surveys to give customers more incentive to reply.
Sending personalized greetings, birthdays, special holidays, and other similar occasions can help companies better engage with their customers on a personal level. Additionally, business owners can also start SMS campaigns that notify customers of items they might enjoy based on their purchasing history.
Keeping audiences aware of a brand’s milestones and achievements is an excellent way to boost its public image. Businesses prove that they are trustworthy and reliable through this content, but they may also gain new customers, leading to more sales down the road.
Encourage social media engagement
SMS campaigns can push customers to engage more with a brand’s social media pages by offering new followers exclusive perks. For example, these messages can encourage many customers to share a post online and tag a brand to enter a contest in exchange for points or prizes. This can also be tied to loyalty reward programs and other similar strategies to boost engagement and revenue effectively.
Keeping up with the latest trends
With a simple click of a button, it is now possible to connect with thousands of people through SMS methods and social media platforms. This paves several new opportunities for marketers and business owners to reach new audiences and target markets.
Using SMS campaigns, businesses can further improve their marketing strategies and make better connections with their customers. It is also a considerably popular way for many brands to improve their reputation in the market. As a result, this leads to a significant increase in their engagement rates, sales, and overall revenue at the time.
There are several strategies companies can use today to entice their customers to remain loyal to their brand. Contact the experts at Semaphore today for further information and assistance for your SMS marketing campaigns!