Short messaging service (SMS) has been around for over two decades. According to Mashable, most early mobile phones did not support the ability to send text messages—until Nokia manufactured the first GSM phone line that enabled users to exchange SMS in 1993.
Like most new technology, the adoption of SMS was slow, with the average user sending 0.4 texts per month in 1995. Come the year 2000, this number increased to 35 texts per month.
At present, SMS remains to be the most used data in the world, with 4.2 billion people around the globe still using their phones to text. In fact, more than 8 trillion text messages are being sent annually—that’s almost 16 million messages per minute.
In addition, a study by Pew Research Center reported that texting is widely practiced in both rich and developing nations, in which sending texts is common among cellphone users in Indonesia and Kenya, two of the poorest counties surveyed.
Even in this smartphone age where chat apps like Facebook Messenger and WhatsApp are being used by many, a study has found that 94% smartphone users still sends texts.
While SMS is a 20-year-old technology, these statistics prove that text messaging is not a fad that’s about to go away anytime soon—and businesses realize that. Sending texts or doing an SMS blast is viewed as a great tool for companies to reach new customers as well as support and retain existing ones.
Check out these emerging trends and powerful statistics on the advantages of SMS for business.
Please include attribution to https://semaphore.co/ with this graphic.
With billions of texts being exchanged every single day, SMS is here to stay and will play a key role in connecting the latest of technologies. It is a feature available on every mobile phone you can acquire today, making it the most effective and direct means of reaching the most number of customers.
Whether you are looking to enhance your marketing and boost sales conversions, improve customer service, and/or increase user security, SMS is a channel that needs to be included in the strategy.
It’s a great time to reconsider the impact that text messaging can make for your company.
Infographic References: Business2Community (5 Reasons SMS Can Improve Your E-commerce Experience); Cross-Cultural Marketing: Theory, Practice and Relevance; CTIA via Hubspot’s 9 Amazing Mobile Marketing Statistics Every Marketer Should Know; Digital Marketing Magazine (7 Key Statistics for SMS Marketing); EFL (Alternative Credit Scoring in Emerging Markets); eMarketer (Three in 10 Retailers Rely on SMS for Customer Service, Promotions); eWeek (Businesses Texting Grows More Widespread; Consumers Like Using Text Messages to Solve Customer Service Issues); Forbes (Fifty Essential Mobile Marketing Facts); GMA News (Philippines still text messaging champ -US study); ICMI (I’m Excited to Enable SMS in My Contact Center, But Should it Integrate with Other Channels?); MarTech (Text Messaging); Media Post (How Brands Can Reach Consumers In Emerging Markets); Mobile Marketing Watch (SMS Marketing Wallops Email with 98% Open Rate and Only 1% Spam); Mobile Ecosystem Forum; Morbie (Filipinos, Morbie and 400 Million Text Messages a Day); Portio Research; Ring Central (Infographic); SpamFighter (Flooded Inboxes: 84% of All E-mail is Spam)