SMS marketing has come a long way since its original debut back in 1992. As technology continues to evolve each day, so do the marketing methods and trends aimed around these platforms.

Today, several brands are continuously improving their strategies by using SMS to become more approachable with their customers. This has opened new lines of communication for businesses-to-consumer (B2C) brands by introducing customer support and transactional messaging. Additionally, it’s another convenient way for consumers to reach out to a brand regarding their concerns and feedback.

SMS marketing is one of the most effective ways to engage with consumers and other important clients. This is because it offers a personalized touch towards interactions that can make consumers feel more cared for and prioritized over others. As a result, this can gradually boost the loyalty and revenue of a business over time.

Progressive technology offers numerous possibilities and opportunities for businesses to reach their target market. These include the use of automated messaging, chatbots, personalized messaging, and many more. However, starting an SMS campaign can also come with many challenges if you don’t know how to maintain them properly.

For many, this can cause losses and give businesses a bad reputation. Which is why it is essential to know what kind of SMS campaigns work best for a business’s target market to generate revenue in the long-term.

Revenue-Generating SMS Campaigns

Nowadays, it is pretty challenging to find a person who doesn’t own a mobile phone. Many people prefer an innovative and speedy solution for all their needs, whenever they may need it. Business owners and marketers can take advantage of this fact by developing personalized SMS campaign strategies that will help them generate more sales.

SMS personalization becomes easy with these tactics:

 

• Exclusive SMS offers and discounts

Statistically, around 92% of shoppers use discount codes and coupons at least once each year. Others may also be actively hunting for new bargains and exclusive deals.

Offering exclusive deals to subscribed members gives customers more incentive to sign up for SMS updates. This can help businesses grow both their revenue and the number of customers they serve.

 

• Contest promotions

Creating promos for competitions is more than likely to attract several customers for a chance to win grand prizes. These programs can run for any duration the company sees fit. Additionally, a business can partner with another company to make exclusive goods as prizes that customers want to compete for.

This kind of SMS campaign can create a sense of urgency among customers, making them more likely to participate for a chance to win.

 

• Sale notifications

Business owners can take the initiative and notify their list of customers for upcoming sales in select areas. Showing a glimpse of what products go on sale can also help their consumers get a better idea of where they can get significant discounts.

 

• New and featured product listings

Notifying customers regarding new products and services can help businesses sell new items faster and create awareness. These listings can include a quick brief of the items and how they can use them to generate interest and demand.

 

• Holiday greetings

Not all SMS campaigns need to relay messages regarding product information and sales. Companies can take advantage of memorable holidays and occasions to send greetings to their customers. This will allow brands to appear more friendly while engaging with their target market.

 

• Loyalty programs

Loyalty programs can offer several incentives for customers to continue shopping with a brand. Once a customer signs up, they can be welcomed by a text message which confirms their contact details. Once a company saves this information, they can add the customer to the contact list that will receive exclusive offers and discounts through personalized SMS messages.

 

• Surveys

Running surveys is one of the best ways to find out how customers feel about a particular brand or company. Businesses can use the information they gather and find their brand’s strong and weak points to improve their marketing strategies and approaches.

When it comes to SMS campaigns, creating short and simple questions will make more people want to answer surveys. Additionally, businesses may also reward points and small discounts for answering these surveys to give customers more incentive to reply.

 

• Personalized greetings

Sending personalized greetings, birthdays, special holidays, and other similar occasions can help companies better engage with their customers on a personal level. Additionally, business owners can also start SMS personalization campaigns that notify customers of items they might enjoy based on their purchasing history.

This type of SMS personalization increases your brand’s relevance by matching communications with their implied interests.

 

• Newsletters

Keeping audiences aware of a brand’s milestones and achievements is an excellent way to boost its public image. Businesses prove that they are trustworthy and reliable through this content, but they may also gain new customers, leading to more sales down the road.

Newsletters also play a huge role in consistently keeping your brand top-of-mind. Regular communications are a reminder to customers that you still exist.

 

• Encourage social media engagement

SMS campaigns can push customers to engage more with a brand’s social media pages by offering new followers exclusive perks. For example, these messages can encourage many customers to share a post online and tag a brand to enter a contest in exchange for points or prizes.

This can also be tied to loyalty reward programs and other similar strategies to boost engagement and revenue effectively.

Keeping up with the latest trends

With a simple click of a button, it is now possible to connect with thousands of people through SMS methods and social media platforms. This paves several new opportunities for marketers and business owners to reach new audiences and target markets.

Using SMS personalization campaigns, businesses can further improve their marketing strategies and make better connections with their customers. It is also a considerably popular way for many brands to improve their reputation in the market. As a result, this leads to a significant increase in their engagement rates, sales, and overall revenue at the time.

Contact the experts at Semaphore today for further information and assistance with your SMS marketing campaigns!