Despite the exponential increase of communication channels in the digital age, short messaging service (SMS) remains widely popular all over the world. Currently, there are 4.2 billion people around the world who continue to send and receive text messages. This means that SMS campaigns can help you reach both new customers and existing ones.
Knowing that SMS can be a good channel for your business to reach its target audience, thinking of the right message is essential for any campaign to succeed. This article will provide you with a compilation of text message templates you can use to inspire and jumpstart your SMS campaigns.
SMS Templates for Businesses
Your customers are always looking for good deals and discounts to help get their money’s worth. Starting an SMS campaign for discount offers makes it easier for them to find these offers and act on them. Make sure to grab their attention with urgent language and a direct call to action.
Today only! Get XX% off on all (TYPE) ITEMS! Shop now at: WEBSITE LINK
BRAND is giving an exclusive discount offer to our loyal customers! Just enter CODE at checkout to get XX% off on your purchase!
Be ready for the (TYPE) season and get all our seasonal ITEMS at XX% off for TIME PERIOD. Stocks are limited! Shop now at BRAND
SMS campaigns are useful for reaching out to promote new and existing products to both customers and prospects. These can be used for creating opportunities for sales pitches, having prospects upgrade from trials, or even make purchases directly from your store. Whenever possible, highlight key features of the product to make them more enticing for customers.
Hi, [First Name]. This is [Name] from BRAND, checking if you’re available for a short call to discuss PRODUCT/SERVICE. Please reply to this message if you are interested. Looking forward to speaking with you. Thank you!
Hi, [First Name]. This is [Name] from BRAND. Thank you for availing our demo for PRODUCT/SERVICE. Let me know if you have any questions and I’ll be happy to answer them for you.
Our best-selling ITEMS have been restocked! Get yours today before they’re gone! Shop now at: WEBSITE LINK
New at BRAND: Releasing ITEM today! Check out this and other new arrivals here: WEBSITE LINK
Contests and Giveaways
Contests and giveaways are staples for many businesses to drum up interest and attract more prospects. Starting an SMS campaign for your ongoing giveaway or contest can inform your customer base and get them to participate and even spread the word.
Hello, [First Name]! You are invited to enter our contest for a chance to win ITEM! Learn more and enter at: WEBSITE LINK. Good luck!
For loyal BRAND customers, we’re giving away a limited-edition ITEM to X lucky winners! To join and learn more, visit: WEBSITE LINK
One of the advantages of SMS is that your message is more likely to be seen by your audience. An SMS campaign to advertise your store, any events, or even other communication channels your business uses is a great way to get the word out. Just be mindful of the details that should be included in your message.
BRAND is hosting an EVENT on [DATE AND TIME] with ACTIVITIES. Learn more and RSVP now at our page: WEBSITE LINK
See what we have to offer at our BRAND branches! We’re open from TIME to TIME on DAY to DAY, and TIME to TIME on OTHER DAY. Find a branch near you at: WEBSITE LINK
See all the latest updates from BRAND on our new page: WEBSITE LINK Don’t forget to follow us on SOCIAL MEDIA PLATFORMS at @BRANDNAME for more exciting content!
Loyalty programs are a great way to reward your core customer base for their patronage. If your business runs a loyalty program for its customers, you can use an SMS campaign to invite customers to join this program and avail of the available benefits.
For existing program members, texts are a great way to remind them of relevant details like redeeming points for rewards or renewing their membership.
Get the most out of your experience with BRAND! Join our loyalty program and get exclusive discounts, earn points with every purchase to redeem rewards, and many more perks! Sign up today at: WEBSITE LINK
Hello, [First Name]. Your membership with BRAND loyalty program will end by DATE. To continue receiving exclusive perks and redeem rewards, make sure to renew before the given date. For more information on how to renew, visit: WEBSITE LINK
Hello, [First Name]. Your total of XX reward points will expire on DATE. Redeem your points for rewards and other perks before the given date. To view the list of available rewards and perks, visit: WEBSITE LINK
In the age of online shopping, transactions happen on a screen rather than in person. Sending out confirmation texts lets your customer know that each step of the process has successfully pushed through.
This level of transparency helps increase the trustworthiness and reliability of your business. Use an order or transaction number alongside relevant details to keep your text short and don’t forget to thank your customer for their business.
Hello, [First Name]. Your BRAND Order #XXXXXX has been shipped out today. ETA is in X-X business days. If you have any questions, please let us know. Thank you!
Hello, [First Name]. This is to confirm your payment for BRAND Order #XXXXXX via PAYMENT METHOD for a total of AMOUNT. Your order is currently being processed for delivery. Thank you!
Sometimes, customers need a friendly reminder or push to take action on certain things. Sending an SMS is a quick and convenient way to deliver this reminder to them. The action they need to take should be clear, as well as the reason why they need to take it. Make it clear if this action is time-sensitive or can be done at their convenience.
Hi, [First Name]. Thank you for being a valued BRAND customer. We would appreciate it if you could leave a review about your experience with us. Click here to leave us a review on REVIEW PAGE: WEBSITE NAME
Hi, [First Name]. Your reservation with BRAND for ITEM/APPOINTMENT on DATE has been noted in our system. Please reply to this text to confirm your reservation by TIME otherwise, your slot will be forfeited. Let us know if you have any questions. Thank you!
Tips for SMS Success
SMS campaigns rely on two factors–your message and how you deliver it. Below are some best practices when planning and executing your SMS campaigns:
Nothing pushes a potential customer away like sending unsolicited texts. In some cases, this can even be in violation of certain privacy policies. Before starting your SMS campaigns, make sure that your recipients have opted in to receive your message.
Know your audience
Knowing your target audience means understanding what kinds of messages they want to receive from you. Other things to factor in when considering your audience is the tone of the text, the call to action, and even when to send your SMS.
Keep texts short and simple
In an SMS, you only have a limited amount of characters to say what you mean. Messages that are short, simple, and direct are often the most effective. Don’t add details that aren’t relevant to your core message.
Always have a call to action
SMS campaigns should always have a purpose and should always get your customers to act on your message. Adding a call to action can make this purpose clearer to your customer. Depending on the wording, it can even be used to drive more urgent, time-sensitive actions.
Make texts personal
Unlike other communication channels, text messages can seem personal as it is a one-to-one conversation. The key to making SMS campaigns effective is to make them feel even more personal, like using their first name or preferred name.
Let customers know who you are
SMS campaigns serve to both add value to your customer’s experience with your brand and help promote it. Ensure that your brand name is in every text as customers may not have your number saved. The best way to do this is to mention it in your message or create a custom sign-off for every text.
Text Your Customers Like a Pro
In this ever-connected world, texting remains one of the most popular and accessible communication forms across the globe. Most people–including your customer base and future prospects–own a mobile phone, making SMS an effective and direct way to reach them.
These text message templates can help jumpstart SMS campaigns that address all areas of your business needs. Try them out and see which texts work and which ones need tweaking. With the right message and best practices, you’re sure to deliver a text message that says everything your customers need to take action at the right moment.
Sometimes, optimizing the returns on your SMS marketing campaigns takes the help of experts. Contact Semaphore today to learn more about our secure SMS marketing solutions!