Email vs SMS Marketing (Pros and Cons)

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Effectively reaching your target market has always been a struggle for business owners and marketers alike. While the task has become easier to achieve with the dawn of new technologies and trends, there are two classic digital marketing strategies that plenty of companies still implement today.

SMS and email marketing can be considered antique marketing tactics when you consider the many options we have today. However, the fact that these two are still part of the conversation is a testament to how effective they are in reaching and engaging the target market. Their longevity is also part of the reason why you see plenty of email vs SMS arguments among digital marketers nowadays.

The staying power of email marketing is understandable since many still use their emails for work and school. In fact, the first email blast was sent out in 1978. Meanwhile, the first instance of SMS being used as a marketing tool didn’t happen until 2000.

Learning everything you can about these two digital marketing approaches can help expand your marketing efforts. The two have their unique perks and characteristics that can make them the tool you need to meet the numbers you set at the start of the year. Continue reading “Email vs SMS Marketing (Pros and Cons)”

Proven Strategies for More SMS Marketing Conversions

Proven Strategies for More SMS Marketing Conversions

Over the years, text or SMS marketing has remained as an effective channel for ensuring your customers receive and read your communications directly. As a matter of fact, research shows that customers who receive text marketing campaigns are 40% more likely to convert than those who don’t. 

When you deliver the right marketing campaign and trigger the right actions, SMS can be an excellent strategy to boost your conversions and win more customers through your SMS-specific conversion tactics. Roughly 96% of marketers using this channel say it increased their revenue, with nearly 60% saying it also drove revenue generation. With this, it’s a no-brainer to include SMS in your marketing efforts. 

It can be challenging to nurture and generate returns from your SMS marketing efforts if your conversion rates aren’t looking good. This article details some of the most effective ways to increase your conversion rates and get better returns from your campaigns. Read on to learn more about how you can make the most out of marketing with SMS.  Continue reading “Proven Strategies for More SMS Marketing Conversions”

10 Business SMS Campaigns to Generate Revenue in 2021

Business SMS Campaigns to Generate Revenue in 2021

SMS marketing has come a long way since its original debut back in 1992. As technology continues to evolve each day, so do the marketing methods and trends aimed around these platforms.

Today, several brands are continuously improving their strategies by using SMS to become more approachable with their customers. This has opened new lines of communication for businesses-to-consumer (B2C) brands by introducing customer support and transactional messaging. Additionally, it is another convenient way for consumers to reach out to a brand regarding their concerns and feedback.

SMS marketing is one of the most effective ways to engage with consumers and other important clients. This is because it offers a personalized touch towards interactions that can make consumers feel more cared for and prioritized over others. As a result, this can gradually boost the loyalty and revenue of a business over time.

Many known key trends in today’s modern age offer numerous possibilities and opportunities for businesses to reach their target market. These include the use of tech messaging, chatbots, personalized messaging, and many more. However, using these methods to start an SMS campaign can also come with many challenges when businesses do not know how to maintain them properly. Continue reading “10 Business SMS Campaigns to Generate Revenue in 2021”