Email vs SMS Marketing (Pros and Cons)

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Effectively reaching your target market has always been a struggle for business owners and marketers alike. While the task has become easier to achieve with the dawn of new technologies and trends, there are two classic digital marketing strategies that many companies still implement today.

SMS and email marketing can be considered antique marketing tactics when you consider how their technologies are decades old. However, the fact that these two are still part of the conversation is a testament to how effective they are in reaching and engaging their target market. Their longevity is also part of the reason why you see plenty of email vs SMS arguments among digital marketers nowadays.

The endurance of email marketing is understandable since many still use their emails for work and school. In fact, the first email blast was sent out in 1978. Meanwhile, the first instance of SMS being used as a marketing tool didn’t happen until 2000.

Learning everything you can about these two digital marketing approaches can help expand your marketing efforts. The two have their unique perks and characteristics, presenting unique advantages that can help you achieve your goals and reach your target audience.

Armed with this knowledge, you can create a more effective and comprehensive marketing strategy that harnesses the strengths of both channels and delivers better results for your business.
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Alex built Semaphore’s tech backbone and keeps it running smoothly. With deep experience in tech: Over 20 years in Web Development, IT and Infrastructure; 10+ years management experience in technology; and an expert in enterprise application architecture, development and tech processes, Alex is an old-hat in bridging the gap between geeks and suits as well as applying tech to real-world business problems. Connect with Alex on LinkedIn.