Email vs SMS Marketing (Pros and Cons)

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Effectively reaching your target market has always been a struggle for business owners and marketers alike. While the task has become easier to achieve with the dawn of new technologies and trends, there are two classic digital marketing strategies that plenty of companies still implement today.

SMS and email marketing can be considered antique marketing tactics when you consider the many options we have today. However, the fact that these two are still part of the conversation is a testament to how effective they are in reaching and engaging the target market. Their longevity is also part of the reason why you see plenty of email vs SMS arguments among digital marketers nowadays.

The staying power of email marketing is understandable since many still use their emails for work and school. In fact, the first email blast was sent out in 1978. Meanwhile, the first instance of SMS being used as a marketing tool didn’t happen until 2000.

Learning everything you can about these two digital marketing approaches can help expand your marketing efforts. The two have their unique perks and characteristics that can make them the tool you need to meet the numbers you set at the start of the year. Continue reading “Email vs SMS Marketing (Pros and Cons)”